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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    We found interesting results on usage stats when juxtaposing those specific segments against the greater population. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment series helps control for population when looking at geographic reports. Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look to find the nuggets...

  3. The Multi-Platform Majority Has Arrived. Are You Ready?

    As we cross tab the mobile device population with the population of desktop Internet users, we recognize that an important milestone has recently been reached: more than half of total U.S.digital population now use multiple devices to access the Web.

  4. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    It is projected that the number of mobile devices on this planet will surpass the population of the world in the near future. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search...

  5. Demographics and Interests: Coming to a Google Analytics Profile Near You

    If you target and attract an aged population, consider the scrolling and font size of your website and try to improve usability for your customers. What wasn’t so exciting is that out of the approximately 20 profiles I flit between, only one...