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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    That, of course, is a case-by-case process for which there is no specific formula, but we can offer small amount of advice on a few standout social apps which feed and influence the search results presented by big engine apps as well as offering...

  2. The 'Hoarding' Template: A Perfect Model for Your AdWords Campaign

    Meet Cheryl and Joe, who just bought their first house and want to create a vegetable garden in their side yard, to inspire and feed their kids. But somehow it falls flat in the context of a search ad on the keyword “landscaping Durham NC.

  3. Tools to Monitor Online Reputation Across Different Languages

    One of the most useful is Google Alerts, which will inform you via email or RSS feed whenever your keyword appears in Google's search results. Google is the single most widely used search engine worldwide and is usually the most important for...