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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    As Google continues to add social signals to the algorithm, how do you separate simple popularity from true authority? We've actually thought about this quite a bit because from the earliest days it would get us really kind of frustrated when we'd...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big soap box. Anyone can do bad influencer marketing. The real question is can you do good influencer marketing?

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is nothing new, but its recent popularity surge has marketers scrambling to get it right or crash and burn. Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually...

  4. Facebook News Feed Now Shows Content From Pages That Tag Pages You Follow

    For example, if you like the Vancouver Canucks on Facebook, and a spammer has an affiliate hockey ticket site or hockey jersey site, they could tag the Vancouver Canucks Facebook Page in their posts in the hopes that people who have liked the...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Just like we saw the rise and fall of link bait, links in widgets, and the popularity of directory links, this can be added to the list of "past SEO techniques. SEO professionals will blame Cutts for whatever the next commonly known SEO technique...

  6. Expanding from Local to National SEO with Google Trends

    The value of Google Trends goes way beyond its initial use for tracking keyword popularity and can actually take your SEO campaign to the next level. It's no secret that Google Trends is an important research tool in search engine optimization...

  7. As Microsoft Moves to Encrypted Search, Webmasters Could Lose More Keyword Data

    Encrypted search is something that is gained a lot of popularity recently, particularly since Google made a highly publicized switch where all searches, instead of just those for people that are logged into their Google account as was done...

  8. Google's Matt Cutts: Responsive Design Won't Hurt Your SEO

    However, responsive design quickly becoming the go-to format and is gaining exponential popularity because of the way it scales for any type of screen size, whether it's a desktop or an iPhone. With mobile traffic gaining more market share over the...

  9. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Closely monitor the popularity of conversational queries. Several Meetup Groups and marketing organizations in the Windy City plan to attend the SES Chicago networking cocktail reception on Tuesday, Nov.for a collaborative get together with SES...