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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    When weighing expertise and reputation together, the handbook gives guidelines that clarify where less formal expertise is required for the topic (such as recipes or humor), and says, "popularity, user engagement, and user reviews can be...

  2. 10 Shocking Facts About Content Marketing Today

    The social networking site has evolved into a powerful sales and marketing tool that continues to grow in popularity. Its seemingly sudden increase in popularity is due to its significant benefits to other disciplines of online marketing, such as...

  3. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Although reverse image searching may not be the most in-demand function of a search engine, Yandex believes it is one that will grow in popularity. Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for...

  4. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Product Listing Ads will continue to gain popularity and drive shopping performance. School may have just got out for some, but that doesn't mean search marketers can take a break. The back-to-school marketing season is in full swing according to...

  5. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    As Google continues to add social signals to the algorithm, how do you separate simple popularity from true authority? We've actually thought about this quite a bit because from the earliest days it would get us really kind of frustrated when we'd...

  6. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big soap box. Anyone can do bad influencer marketing. The real question is can you do good influencer marketing?

  7. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is nothing new, but its recent popularity surge has marketers scrambling to get it right or crash and burn. Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually...

  8. Facebook News Feed Now Shows Content From Pages That Tag Pages You Follow

    For example, if you like the Vancouver Canucks on Facebook, and a spammer has an affiliate hockey ticket site or hockey jersey site, they could tag the Vancouver Canucks Facebook Page in their posts in the hopes that people who have liked the...