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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Once you head into November, searches for Christmas-specific terms drop until summer again, potentially leaving you out in the cold. For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. And given that user behaviors are also changing with regard...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Tablets and computers represent the most popular back-to-school products, PM Digital reported, and far outweigh searches for other products like backpacks. The report cited that these searches consistently peak the first week in August.

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In the example below, the keyword phrase "Search Marketing Agency" has 8,100 searches per month and a CPC of $16.76. If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less...

  5. Ask.com's Top Question of 2013: What is the Royal Baby’s Name?

    Ask.com has also revealed the top news, celebrity, and political search terms and questions of 2013. Top Celebrity and Entertainment Search Terms and Questions Top News Search Terms and Questions Top Political Searches and Questions

  6. Linkable Asset Strategy: How to Pick & Prioritize Assets

    With keyword search data, typically we're grabbing estimated monthly, exact match searches from the Google Keyword Tool. Should you expose a softer offer that maps better to informational searches and top-of-the-funnel visits, like a newsletter...