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  1. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. One of the most popular posts of the year here on SEW...

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Tablets and computers represent the most popular back-to-school products, PM Digital reported, and far outweigh searches for other products like backpacks. The report cited that these searches consistently peak the first week in August.

  3. Google Reveals What New & Expectant Parents Search For

    When people search for "newborn," searches for college and school subside and more immediate needs like "clothes," "feeding," and "diapers" rise to the top. When searching for maternity clothes, searches for "when to buy" and "where to buy" are...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less) but a CPC of $13.99 (17 percent less). Entering a keyword, for example "iPhone cases", reveals that this keyword has...

  5. 2013 Search Year in Review with Bing, Yahoo & Ask.com

    In 2013, people planned their travel getaways, if only in their dreams, through popular searches on Bing that showed Hawaii as the most sought-after locale by U.S.searchers. Top searches across engines included things like Obamacare (Affordable...

  6. Ask.com's Top Question of 2013: What is the Royal Baby’s Name?

    Top Political Searches and Questions George Alexander Louis sure was popular this year. Ask.com has also revealed the top news, celebrity, and political search terms and questions of 2013. Top Celebrity and Entertainment Search Terms and Questions