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  1. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to create high quality content and get as many eyes on it as you can by distributing it on popular sites using social media and paid advertising.

  2. Google Product Search Insights: The Impact of UPCs on Customer Conversions

    Encourages retailers on product comparison pages to compete by price and reviews UPCs added to 34.45 percent of products (their most popular products) The impact of adding UPCs to your shopping feed depends on whether you’re price competitive, your...

  3. 2010 Search Predictions: The Experts Weigh In

    As they continued to change their focus away from what made them popular, they started to lose their loyal audience and that, in the end, has only hurt them. Although share of wallet and retail purchases will continue to be dominated by the full...