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  1. Pick Up on Current Events for Link Building

    Famous people, events, organizations, popular websites, and media labels have attention and they want to keep it as long as possible. Giving your website an active role in current events is a lot more efficient than creating the media attention...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even a one-hit wonder in the social media world versus something with true authority. For example, if you're to look at sites that are popular...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Some popular spying tools for SEO include www.moz.com, www.majesticseo.com, www.similarweb.com, and www.raventools.com. Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your...

  4. Social Media Monetization in a 'Mobile First' World

    Because the popular social networks not only amass a large number of users, but those users are also highly engaged, this affords the opportunity to deliver billions of ad impressions every month. As much as Silicon Valley's ethos is the constant...