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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Yelp puts a lot of effort into helping users identify what's popular in their local areas. It is dropping a new tool to explore all of those ideas and fads it calls "Trends. For all of its ideas and accomplishments, Yelp is still a niche website.

  2. How to Optimize Your Content Strategy With Social Listening

    Through the social listening tool Sysomos, we can see that the term ‘yoga' was mentioned over 12.5 million times in the first half of the year across the most popular social networks. Social media has grown drastically in the past decade.

  3. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    Most popular industry sources for content included Search Engine Land, Search Engine Watch and Marketing Land. The search marketing community is one that can be defined by the topics we write about and share with our colleagues.

  4. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In an effort to focus on developing some of its more popular products, Yahoo has decided to retire some of its not-so-popular ones. To achieve this, we took a hard look at our products and have shut down some of the less popular ones and integrated...