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Popcorn

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  1. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    For instance, while other brands in the Snacks category sponsored keywords around recipes and party food ideas, the top keywords of popcorn brand Pop Secret were focused not on food or snacking but on a lifestyle activity: watching free movies...

  2. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    The first ecommerce result is Best Buy, with a title tag matching “popcorn maker” exactly. In a search for “popcorn maker,” the first result is a company’s name, followed by an Amazon category. Much has been written about the value of title tags...

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    College dorm - Sweaty, with scents of leftover pizza and burnt popcorn. Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line...

  4. Google+ vs. Facebook: More Passive Aggression & Creepiness in Tech Soap Opera

    Grab the popcorn, folks, and set your BS detectors to full bore. Google’s Bradley Horowitz responded to Facebook CEO Mark Zuckerberg’s recent verbal jab that Google is just “building their own little Facebook” in a Bloomberg.com interview.