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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    The keys to success will be planning, and rapid reaction to the unplanned items that pop up. It is critical that your brand’s ads are being shown during peak shopping and buying times. I know all of our brands and teams have been planning already...

  2. Writing Your Way to the Top of Search and Social Results

    Hiring nameless, faceless, anonymous writers from underground sources at $25 a pop is so yesterday. If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18...

  3. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Now, I'm not talking about full-blown "Mad Men" creative: brainstorming sessions fueled by pop psychology and copious amounts of mind-altering liquids and solids. I've been writing and rewriting ads and copy around these benefits for a while, and...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    New social media networks pop up nearly every week it seems. Previously I wrote about what that meant for Twitter Ads. Countless others (no doubt advertisers) are chomping at the bit waiting for the day that they can place targeted ads on this...

  5. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    For instance, while other brands in the Snacks category sponsored keywords around recipes and party food ideas, the top keywords of popcorn brand Pop Secret were focused not on food or snacking but on a lifestyle activity: watching free movies...

  6. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Or should you push something close to sale, like a software trial or a product inquiry via form submit pop-up? No matter how awesome your content, it's much harder to get sites to link to something that's riddled with ads or aggressive in-line...