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  1. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Now, I'm not talking about full-blown "Mad Men" creative: brainstorming sessions fueled by pop psychology and copious amounts of mind-altering liquids and solids. I've been writing and rewriting ads and copy around these benefits for a while, and...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    New social media networks pop up nearly every week it seems. Previously I wrote about what that meant for Twitter Ads. Countless others (no doubt advertisers) are chomping at the bit waiting for the day that they can place targeted ads on this...

  3. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    For instance, while other brands in the Snacks category sponsored keywords around recipes and party food ideas, the top keywords of popcorn brand Pop Secret were focused not on food or snacking but on a lifestyle activity: watching free movies...

  4. Do the PPC Engines Reward the Right Behaviors?

    Many advertisers also unwittingly "reward for A while hoping for B", often with distractions and pop-overs on landing pages that pull visitors away from the primary conversion action. That's why it's a good idea to include product prices in your ad...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Or should you push something close to sale, like a software trial or a product inquiry via form submit pop-up? No matter how awesome your content, it's much harder to get sites to link to something that's riddled with ads or aggressive in-line...

  6. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    They are also bidding on keywords that aren't necessarily related, but contain the word pope (or close to it) such as "alexander pope salon", "pope joan dvd", "photo pop art", and "ron pope cds". For the majority of the past 12 months (apart from a...