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  1. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    They are also bidding on keywords that aren't necessarily related, but contain the word pope (or close to it) such as "alexander pope salon", "pope joan dvd", "photo pop art", and "ron pope cds". For the majority of the past 12 months (apart from a...

  2. Conflicting PPC Trends: What They Mean & How to Fix Them

    We often see new placements pop-up in our GDN campaigns that may boost CTR but with little actual value. Ad rank fluctuation: A shift may have occurred and your ads are ranking higher than before. New distribution channel: Within a specific...

  3. SEO Fail! 10 Most Commonly Overused Website Techniques

    Now this is not referring to lightbox implementation or other styles of layered div techniques, just the actual popover or even pop-under. Pop-Up Anything Seriously, with pop-up blockers almost no one is seeing it and with mobile devices you are...

  4. Guidelines for Running a Successful Competitor Brand Name Campaign

    As soon as the smart ones understand what you're doing, you may see a few pop up bidding on your brand terms. With only a few advertisers bidding on competitor brand terms, your ads are more likely to stand out and each click should cost much less...

  5. Six Degrees of Kevin Bacon Comes to Google: Search for Any Actor’s ‘Bacon Number’

    Six Degrees of Kevin Bacon is a U.S.pop culture reference that popped up from a comment Kevin Bacon made during a 1994 interview, in which he said he's worked with nearly everyone in Hollywood. With Google placing this information in a one box as...

  6. YouTube TrueView Ads a Recipe for Success for BBQGuys

    When ShoppersChoice started out in 1998, it was one mom-and-pop store in Baton Rouge selling barbecues locally. Thanks to TrueView in-search and in-display video ads, we are now seeing about 5,300 views a day,” said marketing manager Wayne Dryden.

  7. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Immediately, a number of issues pop off the page when reading the BBC’s case study, as told to them by social media marketing consultant Michael Tinmouth. If the BBC wanted to conduct a study, they should have sought the expertise of a large...