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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    The keys to success will be planning, and rapid reaction to the unplanned items that pop up. What ad copy needs to be changed to reflect only current offers? The National Retail Federation is forecasting the largest growth year since 2011, with 4.1...

  2. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Now, I'm not talking about full-blown "Mad Men" creative: brainstorming sessions fueled by pop psychology and copious amounts of mind-altering liquids and solids. We've tried all the ad angles we can think of, and we're still not making progress.

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The pop-culture adoption of hashtags helped push hashtags into other social networks. In the minutes following the ad, the Esurance Twitter account added more than 40,000 followers, more than doubling its followers in a matter of minutes.

  4. Social Advertising Revenues Forecast to Grow 31% in 2014

    While many large advertisers have been utilizing social media advertising for the past few years, mom-and-pop shops and regional companies have been slower to adapt. With many social networks maturing over the past two years and investing in...

  5. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    For instance, while other brands in the Snacks category sponsored keywords around recipes and party food ideas, the top keywords of popcorn brand Pop Secret were focused not on food or snacking but on a lifestyle activity: watching free movies...