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  1. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Now, I'm not talking about full-blown "Mad Men" creative: brainstorming sessions fueled by pop psychology and copious amounts of mind-altering liquids and solids. We've tried all the ad angles we can think of, and we're still not making progress.

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The pop-culture adoption of hashtags helped push hashtags into other social networks. In the minutes following the ad, the Esurance Twitter account added more than 40,000 followers, more than doubling its followers in a matter of minutes.

  3. Social Advertising Revenues Forecast to Grow 31% in 2014

    While many large advertisers have been utilizing social media advertising for the past few years, mom-and-pop shops and regional companies have been slower to adapt. With many social networks maturing over the past two years and investing in...

  4. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    For instance, while other brands in the Snacks category sponsored keywords around recipes and party food ideas, the top keywords of popcorn brand Pop Secret were focused not on food or snacking but on a lifestyle activity: watching free movies...

  5. Do the PPC Engines Reward the Right Behaviors?

    Many advertisers also unwittingly "reward for A while hoping for B", often with distractions and pop-overs on landing pages that pull visitors away from the primary conversion action. That's why it's a good idea to include product prices in your ad...

  6. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    They are also bidding on keywords that aren't necessarily related, but contain the word pope (or close to it) such as "alexander pope salon", "pope joan dvd", "photo pop art", and "ron pope cds". For the majority of the past 12 months (apart from a...

  7. Conflicting PPC Trends: What They Mean & How to Fix Them

    We often see new placements pop-up in our GDN campaigns that may boost CTR but with little actual value. Ad rank fluctuation: A shift may have occurred and your ads are ranking higher than before. Quality score issue: If you find your average CPC...