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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior. The keys to success will be planning, and rapid reaction to the unplanned items that pop up.

  2. Google Analytics Content Reports: Understanding the Key Benefits

    This example shows that no one is clicking the Contact page or Cart page and the most popular page is the Shop page. Alongside each URL in this report, before the data you will see a little gray square with an arrow; click this and a pop-up window...

  3. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Daisley finished with more statistics showing that Twitter is working for brands: percent of tweeters shop on their mobile phones. Staying relevant to pop culture and news stories is key. From the Royal Baby to sporting events, pop culture and news...

  4. 7 Ways to Make Your Google Search Result Stand Out

    Optimizing your website and brand for local can be very beneficial whether it's for a huge company or a small mom-and-pop shop. Your efforts shouldn't stop there, however. A general listing without all the bells and whistles just won't get you the...

  5. 6 Ways You Can Put a Little ‘Gangnam Style’ into Video Marketing

    Make the description a one-stop-shop for all the info they are looking for. Use keywords that are already popular in a specific target market (“Gangnam Style” used Psy in the title because he is already a great Korean Pop artist, driving them more...

  6. How Local Small Businesses are Evolving Their Online Marketing Strategies

    That differs vastly from what Bob Little of Culver City, Calif.spent to bolster his auto shop’s web presence: zilch. His desire to partake in online marketing speaks to the fact that decades-old mom-and-pop businesses are open to reaching a target...

  7. 7 Mini-Games To Play and Socialize With Friends in Second Life

    One of the most common non-monetary prizes are gift cards for a favorite shop. Once it's in your hands and you're standing at the pool of water click the rod and a little pop-up will appear and you select cast.

  8. What History Tells us About Facebook's Potential as a Search Engine, Part 1

    The Internet became widely available in the 1990s and consumers hit the web to consume information, interact socially, shop, and generally run their lives online. In order to address the driving demand, more and better roads/highways were built...

  9. Awesome Ad Groups: Small is Good

    My suggestion: group keywords according to where you think the searchers are in the research-shop-buy process. Shop. Next week I'll describe the way to use this understanding of the research/shop/buy process to split up long keyword lists into...

  10. Turning Local Inside Out

    A one-stop shop search submission and ad management tool makes the assumption that every business will be served by said tool and has the time and desire to manage it. There are a multitude of factors at work here ― spam, pop-up ads ― if you...