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  1. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    For instance, while other brands in the Snacks category sponsored keywords around recipes and party food ideas, the top keywords of popcorn brand Pop Secret were focused not on food or snacking but on a lifestyle activity: watching free movies...

  2. Flying Saucer Spotted in Google Doodle: How to Play the Roswell UFO Logo Game

    And it is great to see Google highlight something that has been a pretty significant event in pop culture, having been featured and parodies on everything from "The X-Files" to blockbuster movies. The Roswell UFO incident surrounds an event that...

  3. Spies, Lies & Cold Hard Cash: Second Life Erupts In a War Over Privacy

    People are giving this guy $17 a pop for magic beans. But the fact that that account isn't a secret is a choice I get to make for myself. I have one -- it's not a secret. People don't want other people to connect the dots from their avatar to their...

  4. The Best of Outsourced: 10 Greatest Hits

    And knowing Josh, the level of pop culture references are also likely to increase. It's no secret; I've pitched some rather large client business with fair success and lived to tell the tale. I took over the Outsourced column from Chris Boggs (now...

  5. Awesome Ad Groups: Small is Good

    So we're close to finishing our exercise and launching -- just pop the 540 keywords into an ad group, write a great ad, and rake in the profits, right? The good news is that the secret to getting great CTRs, ad positions, CPCs and quality scores is...