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  1. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    For instance, while other brands in the Snacks category sponsored keywords around recipes and party food ideas, the top keywords of popcorn brand Pop Secret were focused not on food or snacking but on a lifestyle activity: watching free movies...

  2. Flying Saucer Spotted in Google Doodle: How to Play the Roswell UFO Logo Game

    And it is great to see Google highlight something that has been a pretty significant event in pop culture, having been featured and parodies on everything from "The X-Files" to blockbuster movies. The Roswell UFO incident surrounds an event that...

  3. What to do When Your Split Test Fails

    As Lance also pointed out, it isn’t the headlines (or the pop-up) that is the problem, it’s the contextual basis under which they were presented. Appsumo reveals its A/B testing secret: only 1 out of 8 tests produce results by Noah Kagen – this is...

  4. Spies, Lies & Cold Hard Cash: Second Life Erupts In a War Over Privacy

    People are giving this guy $17 a pop for magic beans. But the fact that that account isn't a secret is a choice I get to make for myself. I have one -- it's not a secret. People don't want other people to connect the dots from their avatar to their...

  5. The Best of Outsourced: 10 Greatest Hits

    And knowing Josh, the level of pop culture references are also likely to increase. It's no secret; I've pitched some rather large client business with fair success and lived to tell the tale. I took over the Outsourced column from Chris Boggs (now...

  6. Awesome Ad Groups: Small is Good

    So we're close to finishing our exercise and launching -- just pop the 540 keywords into an ad group, write a great ad, and rake in the profits, right? The good news is that the secret to getting great CTRs, ad positions, CPCs and quality scores is...

  7. A Keynote Conversation with Danny Sullivan and Jason Calacanis

    Some let it be known that he'd probably pop off and be offensive.Sullivan warmed the crowd by reminding us of Calacanis' early start in the business with Silicon Alley Reporter in 1996, and the founding of Weblogs, Inc.which boasts some winners...

  8. Google AdSense For Domains Program Overdue For Reform -- And Yahoo & Microsoft Should Also Take Note

    No Google ad or Google search box may be displayed on any domain parking websites, pop-ups, pop-unders, or in any email. Domain names submitted to may not contain or link to any of the following content: Any illegal activity; site promotion of...