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Poor House

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  1. 7 Reasons You Need to Update Your Google Maps App

    Maybe you left the house five minutes too late or your train or bus is running late. It seems like the times you need directions the most is when you have very poor or limited cell reception. The latest Google Maps is meant to provide you with...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Anyone who's ever played the tables in Las Vegas knows that, ultimately, the house always wins. This wouldn't add any value to the user experience and would result in poor-quality ads being displayed more prominently – hardly an ideal situation.

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    An in-house experiment in which BBC set up one fake Page for one fake company called VirtualBagel, which had exactly zero products. So here’s what a social media marketing consultant can recommend to clients seeing poor ad performance due to Likes...