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Poor House

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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Anyone who's ever played the tables in Las Vegas knows that, ultimately, the house always wins. This wouldn't add any value to the user experience and would result in poor-quality ads being displayed more prominently – hardly an ideal situation.

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    An in-house experiment in which BBC set up one fake Page for one fake company called VirtualBagel, which had exactly zero products. So here’s what a social media marketing consultant can recommend to clients seeing poor ad performance due to Likes...

  3. Renewed Calls for Privacy Law Following Facebook FTC Settlement

    Markey and his co-chair of the House Privacy Caucus, Rep. Joe Barton of Texas, have sent Facebook and other digital media firms numerous inquiries about privacy and data security practices, and co-sponsored the Do Not Track Kids Act of 2011, which...

  4. In Google We Trust (Your Identity)

    According to the White House Blog Post of October 14, 2011, Google, PayPal and Equifax are the first three official, federally credentialed, Identity Providers of the NSTICs (National Strategy for Trusted Identities in Cyberspace) Identity Ecosystem.

  5. Really Google? Penalizing Good Sites To Get Some Bad Ones

    I do a lot of in-house agency sales which are US geotargeted only. But for whatever reason, Google dropped on them like a Kansas house on a witch. They set up the site, and took the job of SEO serious enough that they've been doing it in house from...