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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Jenkins went on to say that this is not responsive design, but actually one step past that. Design for Mobile now ‐ as time goes on, more and more people will be reading your messages on Mobile. Another interesting stat Jenkins mentioned ‐ 1/3 of...

  2. Responsive Site Redesign: 4 SEO Considerations

    Responsive design is very visual, and content strategy is often set aside (more on this in a moment). Responsive design is visually very much about whitespace and letting different elements breathe. Beyond the loss of non-linked text that is common...

  3. Internal Linking to Promote Keyword Clusters

    Due to my complete lack of design ability, hopefully this picture is worth at least 75 words or at least doesn't draw from the overall word count of this article. By clustering your targeted keywords together you'll be building links to groupings...

  4. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    While both are still “mobile”, their size, design, and functionality have carved out very specific user behaviors. For this reason, mobile advertising has been approached the same way online campaigns are planned, which leaves a lot to be desired...

  5. How to Forecast & Measure Your Marketing ROI with a Scorecard

    Agency Fees – Search agency, graphic design, landing page help, etc. Identify weaknesses in your plan, such as poor CTR from creative, to help prioritize any tactical needs We are constantly refining our answer to the question “What is the best way...