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Pontiac

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  1. The Japanese Search, Why Don't We?

    Well, Mazda and other brands benefited from the Pontiac campaign, and "drive to search" became a very bad phrase in search advertising. We all remember the now famous, perhaps infamous, "Google Pontiac" campaign of recent history in which...

  2. Searchonomics: Search Statistics Made Fun

    Using a chart that compared searches for "pontiac" to visits after a marketing campaign to encourage people to search for Pontiac, the data showed a spike in searches on the brand name "pontiac. Whoever said statistics about search must be dry and...

  3. Daily SearchCast, Jan. 31, 2006: Google Toolbar 4 With Bookmarking Out; How Google Censors In China; Google's EvilRank Scale; Keyword Searching Through Broadcast News & More!

    Mazda Taps Into Pontiac TV & Search Ads Again Today's search podcast covers a new version of the Google Toolbar with bookmarking features being released; how Google does censorship in China; how Google did an evil scale to decide on the China...

  4. Daily SearchCast, Jan. 27, 2006: Google Vs. DOJ Court Date Set; How, What & Why Google Censors In China; Search Marketing As Required Job Skill For Marketing Directors; Pontiac Puts Google Into TV Ads

    Pontiac loving Google in Commercial "Googles" Pontiac Today's search podcast covers a court date set for the case of Google versus the US Department Of Justice's demand for search data; how and what and why Google censors for China; Google diving...