There is a steady decline in searches for Chevrolet, Saturn, Pontiac and GMC since May 2006. Hitwise has released disturbing data on searches for GM brands. As, I'm sure you're aware, GM filed for Chapter 11 bankruptcy this past Monday and the spin...
Well, Mazda and other brands benefited from the Pontiac campaign, and "drive to search" became a very bad phrase in search advertising. We all remember the now famous, perhaps infamous, "Google Pontiac" campaign of recent history in which...
It is honestly possible that one of the competitors that they called out could mention that car on one of its own pages and quickly rank well for that term, a-la Mazda PPC-squatting the "Google Pontiac" campaign.
Yahoo is doing the same thing: business search in China, community portals covering specific audiences like Pontiac owners, investors and health sites. Seems 2007 is going to be the year of niched portals and vertical search.
The Pontiac users group is an interesting case study (I have an article to write about this and will post it soon). Singing newscasters? Why not just buy the Naked News - or is that next? Is something wrong at Yahoo!
Pontiac had a much celebrated TV ad in which the viewer was invited to “Google” its then-new Solstice convertible, but an ad for Mazda came up among the sponsored links. Engine Watch Blog, along with other items we've spotted but not blogged...
Pontiac had a much celebrated TV ad in which the viewer was invited to “Google” its then-new Solstice convertible, but an ad for Mazda came up among the sponsored links. Pontiac Solstice strategy used before.
Similarly, last month, Steve Plunkett dropped me an email where he was amazed that Pontiac was running those TV ads we've mentioned before about Googling them in his area but without paying more attention to the organic results.
Pontiac tapped into the Google brand to sell cars. Googles" Pontiac covers how Pontiac embraced the Google name, with Google's permission, to help push its cars by tapping into the Google brand positively.
Using a chart that compared searches for "pontiac" to visits after a marketing campaign to encourage people to search for Pontiac, the data showed a spike in searches on the brand name "pontiac. Whoever said statistics about search must be dry and...
The first practical application focused on the use of trademarks in pay-per-click ads, as evidenced by Mazda's keyword purchase of "Pontiac" shortly after Pontiac launched a television commercial urging viewers to Google "Pontiac.
But soon after the "Mazda Taps Into Pontiac TV "We feel horrible about that.We have no way of preventing that beforehand.If you want to do business there you have to comply. If you're not familiar with our blog, click on any of the links below, or...
But soon after the "Mazda Taps Into Pontiac TV & Search Ads Again" topic, Yahoo Banned Bidding On Competitor Trademarks. A ClickZ article named Paid Search Spawns 'Drafting' and 'Hijacking' Strategies discusses the differences of 'drafting' and...
Additional marketers include State Farm, Pontiac and Lowe's Hardware. CBS SportsLine plans to air the first 56 games of March Madness at NCAASports.com via March Madness on Demand (MMOD). Even on the Web however, availability of each game is...
Mazda Taps Into Pontiac TV comparison" ads linked to their campaigns. Longer Allow Bidding On Trademarked Terms on our SEW Forums has news that Yahoo will no longer be allowing companies to purchase ads linked to the trademarks of their competitors.
TV Commercial "Googles" Pontiac - A new television commercial for Pontiac airing regionally in the U.S.includes a Google mention and an actual shot of someone entering the word Pontiac into the Google search box with voice over saying: "Don't take...
See also: Mazda Taps Into Pontiac TV Google Says No; AOL, MSN Full Text Access to Report Also Available TV Commercial "Googles" Pontiac - A new television commercial for Pontiac airing regionally in the U.S.includes a Google mention and an...
Mazda Taps Into Pontiac TV & Search Ads Again Today's search podcast covers a new version of the Google Toolbar with bookmarking features being released; how Google does censorship in China; how Google did an evil scale to decide on the China...
Remember the post earlier about Pontiac telling people to search for them on Google? Infuse Creative telling me how he helped Pontiac-competitor Mazda drive a benefit off a similar campaign that Pontiac did with Yahoo last year.
Pontiac loving Google in Commercial "Googles" Pontiac Today's search podcast covers a court date set for the case of Google versus the US Department Of Justice's demand for search data; how and what and why Google censors for China; Google diving...
