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  1. Survey Says: Stop Making Assumptions About Your Content

    Surveys provide a relatively easy way to poll varying audiences in a scalable way, producing actionable insights that complement your other metrics, but there are some standard dos and don’ts: Amidst all the discussion, there was one specific...

  2. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Send them a poll and let them respond instantly with their mobile phones. Lifecycle marketing means marketing to your existing customers, based on the status of the relationship. It is even more relevant for SaaS customers, who will only renew...

  3. It Doesn't Matter What You Call Your Online Strategy!

    I ran a poll a while back asking what the best term to use was - content marketing or inbound marketing. One thing I've always found surprising is the amount of strong opinions we seem to have around the nomenclature of SEO/SEM/content marketing...

  4. Nomenclature: The Industry Case For and Against SEO

    Betts and I had a conversation about the reaction to his article and decided to take a sort of informal poll, to see how others felt about the convergence of search and social and the future of SEO. Not as far as I can tell, though I’d be...

  5. Biggest Search Events of 2011 & Predictions for 2012

    We ran a poll on SEOptimise in order to find out. Everybody's been talking about search in 2011, but what were the events that helped to shape the search landscape of the year? While the biggest search impact of 2011 might not come as much of a...

  6. GoAnimate Unveils New Political Characters and Backgrounds

    For example, my firm wrote an optimized press release in 2008 entitled, “BHG.com Holds Straw Poll for Halloween Pumpkin Carving Stencils of Barack Obama, Joe Biden, John McCain, and Sarah Palin. The story about the Better Homes and Gardens...

  7. Facebook Ranking Factors: How to Gain an Edge in the News Feed

    Create a poll. In fact, one could argue the most prime piece of real estate on Facebook is the Top News feed. At the F8 Developer Conference, Facebook engineers Ruchi Sanghvi and Ari Steinberg shared enough to intrigue our community to analyze the...