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  1. Google Launches New AdWords Targeting Option: Congressional Districts

    Politicians, rejoice! This allows politicians and their campaign teams to more precisely target voters, as ZIP codes or town lines don’t always correspond with voting districts. Elections are big money and Google is trying to increase their share...

  2. Twitter, Snow and Politics: Newark Mayor Shows Online Smarts

    The power of Twitter for politicians has been displayed during the blizzard that hit the Northeast United States this week. Booker's success - not in shoveling snow for his constituents but being accessible - has added another element all...

  3. Search & Social Media in the Dutch Elections, Part 1: Twitter

    Where politicians used to live their own lives and only communicated with voters during election time by telling them what they planned to do, now politicians have to get closer to the voters. Many politicians aren't really actively Twittering...

  4. Link Building via Word-of-Mouth

    Politicians make contributions, promise favors, jobs, and support of projects. But think about how politics works. People link to familiar names and brands. That's one reason major brands and corporations have acquired so many links over the past...

  5. Charlie Rose To Host First Live Online Presidential Debates

    The internet has been used by politicians in the past with grassroots campaigns and even MySpace pages for previous Senate and Congress candidates. We intend for these debates to be a groundbreaking mix of old and new traditions in politics," said...