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  1. The Pros and Cons of Big Data Democratization

    Challenges surrounding data democratization abound, and every organization’s data practice must decide policies and responsibilities in order to remain impartial, so here are some arguments to keep in mind when deciding in which zone of the...

  2. Kony 2012: Lessons for Video Marketers

    The shock tactics employed by most political videos these days also needs to be re-examined after looking at these results. Kellie Newstead at the Ehrenberg-Bass Institute for Marketing Science, based in the University of South Australia...

  3. Leveraging Facebook Ads for Obscure Charity Donations

    Typing in “mosque” into Facebook’s targeting tool reminds us of the once political hot button that’s slipped into the background of mainstream media -- the mosque near Ground Zero. Facebook is not science and there are few “perfect” segments.

  4. Do Marines Need A Few Good Tweeters? Pentagon Wants Social Media Experts

    The U.S.military sees social networking as a source of information they can filter to gain insight into global potential conflicts, political unrest, and much more. While social media has recently been associated with such events as the Middle...

  5. Have Tea Party Candidates Read Obama Playbook on Using YouTube for Campaigns?

    In it, he quoted Steve Grove, head of news and politics at YouTube, who said, "The Obama team has written the playbook on how to use YouTube for political campaigns. And Aaron Smith, a research analyst with the Pew Internet Project, said, "Online...

  6. News Picks: More Instant Fallout, GoDaddy.com for Sale, Twitter/Facebook/LinkedIn All See Growth

    Facebook Marketing to the Lunatic Political Fringe - aimClear Search Marketing Blog Get set to spend some time, get a little creative, and reap the rewards of these passionate political segments. A computer science student at Stanford University...

  7. Lies, Damned Lies, and Statistics in Landing Page Optimization

    Because public policy is a matter of priorities and heated debate about the allocation of government budgets, statistics has gotten pulled into the fray to support or undermine various political positions.

  8. Digg Adds New Twitter Feeds

    Political News Science You can track Digg via RSS. You can track Digg by simply visiting the site. Now you can track a variety of Digg topics via Twitter. This is awesome because if you're like me and keep your Twitter client open most of the day...

  9. SearchDay: Killer PPC Ads: The Fundamentals

    Of course, Microsoft rocked the Olympics and outpaces everyone in mapping Georgia, but who's got political game? Killer PPC Ads: The Fundamentals PROFITABLE PPC Writing small, punchy ads requires plenty of art and science.

  10. UNC Student Body President Eve Carson Shot, Killed: The Way We Live Now

    A premed student, Carson majored in political science and biology, taught science at a Chapel Hill elementary schools, studied abroad in Cuba, and spent summers volunteering in Ecuador, Egypt and Ghana, according to AP reports.

  11. How Search Marketing Slays Seasonality in Travel

    On the other hand, the seasonality factor in travel may always be affected to a certain extent by the basics of supply and demand, as well as external forces including economic drivers, political unrest, and the unpredictable forces of Mother Nature.