Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of community organizing to fundamentally change the way political campaigns and voters engage one another.
May not exploit political, sexual or other sensitive issues. Do change up your image to highlight special events, seasonal trends, or other types of campaigns. Facebook wants stories shared through their platform to be more vibrant, colorful, and...
Political upheavals: We have clients that rely heavily on government contracts. Optimizing PPC campaigns with faulty data is like driving with an upside down map. After some discussion we learned that the client has stopped all of their television...
AdWords rang up an estimated $23 million from political SEM over the past three years. A leap in PPC spending in the political vertical was clearly visible all the way back in August 2011 as multiple Republicans had recently declared their...
Challenges associated with political battles, tech queues, bureaucracy, and resistance to change are just a few areas that get more difficult as the company gets bigger. Managing SEM campaigns can be challenging for any agency, in-house expert, or...
While Facebook is great for reviving old social connections and Twitter is awesome for real-time commentary of political debates, research shows that 77 percent prefer to receive permission-based commercial messages via email.
This announcement expands Google’s use of geographic information system solutions firm Azavea’s Cicero API; in May this year, Google integrated Cicero’s API with their Maps to offer free access to the most current political maps.
Digital is providing a fast, dynamic, and increasingly influential battleground for political campaigns, and in many ways both sides are still figuring a lot of it out. The 2008 election helped usher in the era of digital marketing in presidential...
According to Lopez-Ayala, “The We Are Ohio campaign is a shining example of the genuine power of online video in order to cost-effectively reach and persuade a broader audience – particularly for political campaigns.
Web 2.0 played a vital role in organizing and coordinating protests in the Middle East, demonstrating the powerful role of online communication channels in spreading freedom of information, in turn changing the political landscape.
There could be business or other (political) issues that could come in the way and your job is to synthesize different viewpoints in order to get SEO requests accomplished. As with many things, you need to be clear when working with analytics on...
Before leaping into this red-hot political topic, let's get the details out of the way. They launched military research and recruitment efforts using social platforms earlier this year, and the majority of political representatives now have a...
Good weather, bad weather, school holidays, political turmoil, economic uncertainty, predicted upcoming tax changes.the list of things that can affect your campaign in the short term and are out of your control is nearly endless.
And politicians and political activists used Promoted Videos to argue for a proposition or against an issue. Finally, I spoke by phone with Will Robinson, a founding partner of The New Media Firm, a political media consulting and advertising agency.
The U.S.military sees social networking as a source of information they can filter to gain insight into global potential conflicts, political unrest, and much more. While social media has recently been associated with such events as the Middle...
Just as we don't want votes to be purchased in political elections because it would bias the results, purchased links bias the search algorithms. Perhaps you're considering a wide range of campaigns. Search engines have been continuously evolving...
Google denied those claims, stating that no CPL ad packages had been sold to any political group. If the number of clicks ends up giving a positive CTR impact, top-heavy investment, larger campaigns, and long-term advertising will become factors in...
Ron Paul raised more than $1 million in 24 hours online through his political action committee. Hitwise has also launched a political dashboard with other political trend data that you can view and will be adding more data to this page going forward.
Political figures like President Obama need to appeal to passions and interests, as a New York Times Magazine article put it. CPA, CPL, and CTR are short-term, campaign-specific metrics that should be analyzed across multiple campaigns, multiple...
One is a story of a kitten murderer, the second regards adultery and suicide, the third regards allegations against a politician, the fourth political dissent, and the final story explores a man who wants to avenge victims of the human-flesh...
