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Political Campaigns

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  1. 10 Vital Steps to Building Social Influence

    Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of community organizing to fundamentally change the way political campaigns and voters engage one another.

  2. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    Political upheavals: We have clients that rely heavily on government contracts. Optimizing PPC campaigns with faulty data is like driving with an upside down map. After some discussion we learned that the client has stopped all of their television...

  3. As Goes Paid Search, So Goes the Election?

    AdWords rang up an estimated $23 million from political SEM over the past three years. A leap in PPC spending in the political vertical was clearly visible all the way back in August 2011 as multiple Republicans had recently declared their...

  4. Obama Beats Romney Early in Digital Marketing Race

    Digital is providing a fast, dynamic, and increasingly influential battleground for political campaigns, and in many ways both sides are still figuring a lot of it out. The 2008 election helped usher in the era of digital marketing in presidential...

  5. Do Marines Need A Few Good Tweeters? Pentagon Wants Social Media Experts

    The U.S.military sees social networking as a source of information they can filter to gain insight into global potential conflicts, political unrest, and much more. While social media has recently been associated with such events as the Middle...

  6. The Dangers of a One-Dimensional Link Building Plan

    Just as we don't want votes to be purchased in political elections because it would bias the results, purchased links bias the search algorithms. Perhaps you're considering a wide range of campaigns. Search engines have been continuously evolving...

  7. Hitwise Tracks Presidential Candidates' Social Media Campaigns

    Ron Paul raised more than $1 million in 24 hours online through his political action committee. Hitwise has also launched a political dashboard with other political trend data that you can view and will be adding more data to this page going forward.