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  1. Bing Predicts Weighs in on Scottish Independence Vote

    Noting election-based predictions are not as easy as reality TV or as tough as sports, Bing says, "the key differences are that (1) individuals are more likely to freely share their true opinion on their favorite Idol contestant than they are on...

  2. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Publicly, the Turkish Prime Minister has said the ban was over content on Twitter that the company refused to remove from Twitter – specifically content that insulted Turkish citizens, although those citizens are primarily Erdoğan and his...

  3. The Pros and Cons of Big Data Democratization

    Challenges surrounding data democratization abound, and every organization’s data practice must decide policies and responsibilities in order to remain impartial, so here are some arguments to keep in mind when deciding in which zone of the...

  4. 10 Vital Steps to Building Social Influence

    The 2008 campaign has inspired much speculation and imitation in political and marketing circles. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of community organizing to fundamentally...

  5. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    With 2013 upon us, and a fiscal meltdown promised by both sides of the political spectrum, many brands have been looking at tightening belts and wallets during the first quarter as they play a waiting game on consumer sentiment and spending.

  6. As Goes Paid Search, So Goes the Election?

    A leap in PPC spending in the political vertical was clearly visible all the way back in August 2011 as multiple Republicans had recently declared their candidacies and a series of regional debates kicked off mid-month in Iowa with eight GOP...

  7. You Are Not in Control – #RIMC 2012 Highlights

    Over time the algorithms at play had learned through Parisers own re-shares, likes and interactions of his own political leanings; then suddenly and close to election time he was presented only with the content that matched his own political...

  8. Analyzing the 9 Most Common Link Building Strategies [Best of SEW 2010 #2”

    Political connections can go a long way, but a campaign dedicated to obtaining these links isn't the best use of time and resources. The following is a detailed breakdown of all link major link building tactics, accompanied by an analysis of return...

  9. Is Social Conversation The Future Of Polls And Surveys ? [Study]

    Search professionals, it might soon be your time to shine in the political arena .and your help might well be needed way before that in order to sort through the data ! The aim was to compare the reflection of a) consumer confidence and b...