The 2008 campaign has inspired much speculation and imitation in political and marketing circles. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of community organizing to fundamentally...
With 2013 upon us, and a fiscal meltdown promised by both sides of the political spectrum, many brands have been looking at tightening belts and wallets during the first quarter as they play a waiting game on consumer sentiment and spending.
A leap in PPC spending in the political vertical was clearly visible all the way back in August 2011 as multiple Republicans had recently declared their candidacies and a series of regional debates kicked off mid-month in Iowa with eight GOP...
Users can also see what social media users are talking about, which political hashtags are trending, tweets from influencers, and trending search topics. The Twitter Political Index also measures the sentiment around the two presidential candidates...
Over time the algorithms at play had learned through Parisers own re-shares, likes and interactions of his own political leanings; then suddenly and close to election time he was presented only with the content that matched his own political...
Before leaping into this red-hot political topic, let's get the details out of the way. They launched military research and recruitment efforts using social platforms earlier this year, and the majority of political representatives now have a...
Good weather, bad weather, school holidays, political turmoil, economic uncertainty, predicted upcoming tax changes.the list of things that can affect your campaign in the short term and are out of your control is nearly endless.
Because export restrictions and political sanctions against Iran prohibited the downloading of software, other location and media sharing tools were not able to be an intermediary for user generated news.
Political connections can go a long way, but a campaign dedicated to obtaining these links isn't the best use of time and resources. The following is a detailed breakdown of all link major link building tactics, accompanied by an analysis of return...
Beyond traditional influencer identification, companies like Linkfluence focus on identifying how content spreads through and across communities (lifestyle, gossip, political, etc. Sentiment Analysis: The main function is indexing the tone of...
Search professionals, it might soon be your time to shine in the political arena .and your help might well be needed way before that in order to sort through the data ! The aim was to compare the reflection of a) consumer confidence and b...
There's a lesson there about how political organisation could develop in future. A good chunk of my time has also gone on the media: either talking to journalists about stories they have picked up from my tweets or blog posts or doing interviews...
The three main political party leaders have each recorded video responses to questions submitted online by users of the social media sites. Meanwhile, the big news this morning over in the UK is the analysis by the Institute for Fiscal Studies (IFS...
The solution is a world first for a political party. During a long news cycle it gives the press at least three "events" to cover, all well-choreographed, lots of photo opps, lots of material for the 24-hour news channels to fill up airtime, and...
Once you get high-level executive buy-in based on the financial case for the project, you should have the political support to move it along and get the active cooperation of other team members. The data analysis is simple -- there are no complex...
On Wednesday, Scot Lehigh, a Globe political columnist, asked readers if they would pay for the Globe online. I said, "If you do a SWOT analysis of newspapers, their strengths are in print, their weaknesses are online, but their opportunities are...
Okay, so I'm a political junkie. I am.pm -- Political Search: Preparing for Search in 2010 Damn, now the rest of the search engine industry will learn about this complete monitoring and analysis solution for PR professionals.am-12:00 pm -- Google...
Today, they're announcing a partnership with TheLoop21.com, a site for news and political analysis. Their in-depth analysis of economics and politics will enhance the editorial product for our users. Last spring, IAC launched RushmoreDrive.com...
For example, there's an article by Kate Kaye, senior editor of ClickZ News, entitled “Politics 2.0: Political Change Comes to Search, Too. Obama Ads Online: Search Advertising Analysis by Kate Kaye All week long, I've been reporting on the top 10...
Unlike previous designs, they aren't based solely on subjective opinions or the result of political popularity contests within your company. With high Web site traffic volumes, statistical analysis allows you to find verifiably better landing pages...
