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  1. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Google’s current AdWords policy prohibits intellectual property rights infringement by advertisers, though they note that trademarks are territorial and apply only to certain goods or services. As Google’s policy states, they are “not a third-party...

  2. Search Trademark Hobby Kit

    Yahoo's policy is a bit more strict when it comes to proving trademark ownership, reminiscent of the pre-litigation days when content ruled and all you needed were relevant results and corresponding site content to bid on terms.

  3. Who Owns the Brand?

    As the Wall Street Journal's Emily Steel recently pointed out, the possibility of advertisers coming together to protest the policy seems more likely today than it has ever been, but not in the way you might think.

  4. Google Updates Trademark Rules for UK/Ireland Adwords

    Beginning on May 5, 2008, the AdWords trademark policy for the UK and Ireland will change. The new policy will be aligned with the current one established in the United States and Canada. The U.S.policy has sparked controversy in the courts, which...

  5. Trademark Law - What Search Marketers Should Know, Part 1

    Google AdWords Trademark Policy Microsoft holds to the strictest policy, disallowing keyword bidding on trademarks or use of trademarks in ad copy by non-trademark owners, anywhere. Search Engines' Policy on Trademarks and the Law

  6. Search and the Law: Attorney Deborah Wilcox

    That's what the law requires, and that also protects the ISP who is hosting the site, if they follow that same policy of taking down material once they've received notice. On the other side of the coin, some advertisers are disgruntled that most of...

  7. EFF Backs Google Trademark Advertising Methods

    The EFF makes the case that Google's policy of allowing people to purchase trademarked names also protects free speech rights. A Federal Appelate Court will decide if Google can allow advertisers to use trademarked terms as keywords so long as they...

  8. Copyrights, Trademarks and Search Engines

    Despite what Google or Yahoo's own policy or actions, that doesn't stop you from taking action against the advertiser with a cease and desist," added Goldman. Taking the metadata from another site with trademarked terms is not only a problem from a...

  9. U.S. District Court Judge Issues Written Decision in Geico v. Google AdWords Case

    That confirms that Google's policy on trademarks and keywords is lawful. There was another issue in the case that concerned the use of trademarks in ad text, but that part of the case was not significant and Google already has a policy that...

  10. Forget Smart Tags; TopText Is Doing What You Feared

    By installing each program you accept the terms of use and the privacy policy for that program. Hyperlinks to TopText terms of use and its privacy policy were also listed. Sites have to be deemed relevant to the terms they select in some way, and...