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  1. Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads

    We don't yet know how strictly Google will enforce this new policy, and the definition of "meaningful ad text for the user" leaves plenty of room for subjectivity. We do know, however, that Google is proactively notifying advertisers that some (or...

  2. Google AdWords for Video Launches with Improved Targeting on YouTube

    What does the new Google privacy policy, YouTube and Trueview metrics all have in common? Demographic Targeting - Google’s new all-in-one privacy policy for all Google accounts means that advertisers can now target video ads by age and gender...

  3. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Google’s current AdWords policy prohibits intellectual property rights infringement by advertisers, though they note that trademarks are territorial and apply only to certain goods or services. They also prohibit the promotion of counterfeit goods...