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  1. Google, Top Ad Networks Team With White House to Fight Piracy, Counterfeiting

    Google, arguably the most important internet ad broker, said the "Best Practices for Ad Networks to Address Piracy and Counterfeiting" would "maintain and post policies prohibiting websites that are principally dedicated to selling counterfeit...

  2. Google Kicks Ad Blocking Android App Out of Google Play Store

    A spokesperson said, quite simply, "We remove apps from Google Play that violate our policies. We even encourage advertising that is done appropriately and conforms to an Acceptable Ads policy, which is debated and decided in an open public forum.

  3. Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads

    Google updated its AdWords policies last week. This appears to be a significant shift in Google's policies. Previously, Google policies didn't specifically call out keyword insertion, and they only prohibited “extremely bad grammar” within ads.

  4. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Even if Google loses this case on appeal, history shows they aren’t likely to roll over and change their global AdWords policies. Though the search giant was found to have abused its dominant position on the French paid search market and were...

  5. Google’s Human Trafficking Ad Policy Questioned

    Their concerns include what Google does internally to ensure sexually exploitative ads don’t appear; Google’s stated internal policy on these as and if ad sales teams are complying with these policies; how Google instructs its employees to...

  6. The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype

    This is an incredibly important distinction, especially in light of Google’s plan to amalgamate their privacy policies and pool data across all services. No one knew Google would one day amalgamate data across all their services by merging them all...

  7. Pot (Microsoft) Calls Kettle (Google) Black on Privacy

    As a followup to their hysterically paranoid Glenn Beckian post focusing on the lack of opt out for a company-wide privacy policy (one that is largely similar to the policies you’ll find at giant companies like say, Facebook, Apple, or Microsoft...

  8. Google Updates AdSense Program Policies Page

    Google brand violations: This policy has always existed in our Terms and Conditions, but we've now brought it directly to the 'Ad Placement' section of the program policies page so that it's easier to find.

  9. Get More Attention with Legal PPC Ad Symbols

    Google's policies seem to explicitly prohibit advertisers from including symbols in ad text. If you do it the wrong way, Google AdWords may display a message like this: Google policy does not permit excessive or unnecessary punctuation or symbols...

  10. Google vs. Yahoo on Paid Links

    One thing both policies have in common is that both search engines are concerned about how paid links impact their rankings. Here's my brief summary of the policy: Offering compensation for a text link ad is a normal part of the Web economy.

  11. Who Owns the Brand?

    Search engines have policies on the books for protecting trademarked terms, but the onus is on the brand to discover the abuse and notify the search engine so the offending advertiser can be removed. As the Wall Street Journal's Emily Steel...