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  1. Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads

    We don't yet know how strictly Google will enforce this new policy, and the definition of "meaningful ad text for the user" leaves plenty of room for subjectivity. We do know, however, that Google is proactively notifying advertisers that some (or...

  2. Google AdWords for Video Launches with Improved Targeting on YouTube

    What does the new Google privacy policy, YouTube and Trueview metrics all have in common? Interest/Topic Targeting - Not a new feature per se, but with Google's all-in-one privacy policy now applicable to YouTube, interest/topic targeting is likely...

  3. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    They also prohibit the promotion of counterfeit goods through their AdWords program, though this is defined within their policy as having “a trademark or logo that is identical to or substantially indistinguishable from the trademark of another.