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  1. Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads

    We don't yet know how strictly Google will enforce this new policy, and the definition of "meaningful ad text for the user" leaves plenty of room for subjectivity. We do know, however, that Google is proactively notifying advertisers that some (or...

  2. Search Marketing & the Fine Art of Nexting

    The superstore ad is all about, well, a superstore: 700 items, the price of the lowest cost item, the return policy, the warranty, and a Better Business Bureau rating. For each ad, notice how your brain “nexts” by imagining what the landing page...