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  1. Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads

    We don't yet know how strictly Google will enforce this new policy, and the definition of "meaningful ad text for the user" leaves plenty of room for subjectivity. We do know, however, that Google is proactively notifying advertisers that some (or...

  2. Search Marketing & the Fine Art of Nexting

    The superstore ad is all about, well, a superstore: 700 items, the price of the lowest cost item, the return policy, the warranty, and a Better Business Bureau rating. For each ad, notice how your brain “nexts” by imagining what the landing page...

  3. Google AdWords for Video Launches with Improved Targeting on YouTube

    What does the new Google privacy policy, YouTube and Trueview metrics all have in common? Demographic Targeting - Google’s new all-in-one privacy policy for all Google accounts means that advertisers can now target video ads by age and gender...

  4. Class Action Suit Targets Google for Revealing Users Search Queries

    He asked the FTC to investigate Google, saying the company's privacy policy is deceptive: Merely clicking an advertiser's ad reveals to the advertiser the user's Facebook username or user ID," explained security researcher Ben Edelman.