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  1. How to Avoid PR Disaster With a Social Media Policy

    How does your social media policy measure up? What are the goals of your social media policy? Top 10 Questions Your Social Media Policy Should Answer To mitigate that risk, develop a company-wide policy that clearly defines acceptable (and...

  2. Is Google's Unified Privacy Policy Illegal in Europe?

    The ICO has subsequently confirmed that an investigation is now underway.The ICO has launched an investigation into whether Google’s revised March 2012 privacy policy is compliant with the Data Protection Act,” a spokesperson said.

  3. The Synergy & Benefits of Optimizing Content as You Write

    Set SEO policy globally. With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization (SEO) tactics, tools, and business processes have changed dramatically.

  4. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Features that will help you determine if a website is a true merchant include: a “view your shopping cart” link that stays on the same site.a shopping cart that updates when you add items to it.a return policy with a physical address.a shipping...

  5. Google Earnings: 2012 Revenue of $50 Billion, Q4 Revenue of $14 Billion, CPCs Fall

    We implemented policy changes this year that improved CPC growth but lowered network revenue," said Google senior VP and CFO Patrick Pichette during the online press conference. Online search giant Google exceeded forecasters' expectations with...