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  1. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Time: Searchers on Monday and Tuesday mornings typically converted more often and signed up for more valuable insurance policies versus the rest of the week. Location: Insurance policies in specific ZIP codes were worth considerably more than others.

  2. The Pros and Cons of Big Data Democratization

    Challenges surrounding data democratization abound, and every organization’s data practice must decide policies and responsibilities in order to remain impartial, so here are some arguments to keep in mind when deciding in which zone of the...

  3. Google, Top Ad Networks Team With White House to Fight Piracy, Counterfeiting

    Google, arguably the most important internet ad broker, said the "Best Practices for Ad Networks to Address Piracy and Counterfeiting" would "maintain and post policies prohibiting websites that are principally dedicated to selling counterfeit...

  4. Google Under Fire Again for Providing Easy Access to Prescription Drugs

    In a statement, Google said of the recent allegations by Hood, "We take the safety of our users very seriously and we've explained to Attorney General Hood how we enforce policies to combat rogue online pharmacies and counterfeit drugs.

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...

  6. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Even if Google loses this case on appeal, history shows they aren’t likely to roll over and change their global AdWords policies. Though the search giant was found to have abused its dominant position on the French paid search market and were...