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  1. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    If you’ve ever had to change your insurance policy, you’ll recall that insurance companies each offer different policies and options that can be quite confusing to the average consumer. Given the complexities of insurance policies, relying on the...

  2. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Location: Insurance policies in specific ZIP codes were worth considerably more than others. Time: Searchers on Monday and Tuesday mornings typically converted more often and signed up for more valuable insurance policies versus the rest of the week.

  3. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    However, Facebook, Twitter and Google have all rejected geo-targeted pot ads, although they did say that they will continue to review their advertising policies. Despite their willingness to review their advertising policies, it's highly unlikely...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced...

  5. The Pros and Cons of Big Data Democratization

    Challenges surrounding data democratization abound, and every organization’s data practice must decide policies and responsibilities in order to remain impartial, so here are some arguments to keep in mind when deciding in which zone of the...

  6. Why Google Will Reject, Block, or Flag Your Data Feed

    Google has very specific feed requirements for format, content, and Google policies, which is typically the number one reason merchants get kicked off Google. If you sell antiques or collectibles, you should review Google's used and refurbished...