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Polar Vortex

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  1. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Dubbed the "polar vortex," this past winter's storm system was a brutal one for many in the U.S. Paid search impression volumes were 1,500 percent higher than historic trends for retailers during the coldest week of the polar vortex (January 19 to...

  2. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    With the proclaimed "polar vortex" hitting tons of states across the U.S.this idea was born in sunny California: Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to...