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  1. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Creating a list of persona pain points is a common marketing strategy to address the needs of your audience. Create a List of Persona Pain Points In SEO, one of the greatest pain points we've faced recently is the issue of "(not provided)" keywords.

  2. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The recent "play the road" project between VW and Underworld points to a deeper and richer future for this trend. Plus, 8 out of 10 biggest ad markets in the world (Zenith Optimedia) are competing, so the level of interest and accompanying interest...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The Converters by Count of Visit segment series gives you three segments to show behaviors of people who convert after 1 visit, 2-5 visits or after 6+ visits so you can get a feel for what content is consumed and acted upon at various points in...

  4. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Here are six key takeaway points. What if you have interest in your content reaching a broader audience? Earn the awareness, respect, and trust of those who might buy. That's according to Rand Fishkin, the CEO of Moz, who also co-authored "The Art...

  5. How to Build Your First Content Marketing Strategy

    Effective content will address your customers' pain points and help them solve their problems. Reviewing previous campaigns and assessing your site can help you understand what types of content are getting the most interest from your readers.