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  1. Gamification in Marketing: Lessons from the Khan Academy Website

    The most common is feedback about the visitor’s success or failure in completing each field of the form. They loved the progress bar, the popup rewards, and the accumulation of points and badges. A registered non-profit, it is supported by the...

  2. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    There is nothing wrong with starting with a stock image, but taking the extra step of adding a CTA, headline, or filter can make the difference between success and failure. It has become popular to create simple square graphics with one to two data...

  3. 7 Critical Web Redesign Considerations You Can't Overlook

    It needs to look great if it's going to convert your visitors into paying customers, but traffic, conversions, and functionality are what will ultimately govern its success or failure. As with each of the previous points, considering your content...

  4. How to Combine Your Online Marketing Technologies Effectively & Efficiently

    A single system also cuts down on potential points of failure or lag between disparate solutions as well as potential for delays or errors in one system creating problems downstream that then have to be fixed by multiple partners.