Businesses that are just testing the waters in SEO usually choose a contract service as an entry point. The point of your website is to increase and/or improve your business. Within this range, the amount that a client pays depends on the size of...
Buy 10,000 links and point them in your site's direction. Over-optimization is the practice of trying to make your content and sites relevant to the point of being unnatural. Today content is the focus of many news articles and SEO how-tos, in fact...
Before going any further, it's important to point out that the process described above is virtually indistinguishable from the process advertisers have followed for a hundred years. Analysis of the actual audience size and composition provides...
Graph Search has only rolled out to a limited set of users at this point (less than 1 million), and will continue to gradually roll out to more users over time. Also include mentions of that city in your Page information (more on that in point 6).
Your research should point the way here. Yeah, you may not want to use any motion graphics in your design because they are just too distracting; however, there are times where this type of treatment delivers exactly what the page needs to make its...
For one thing, they act as accelerators for the virtuous circle we spoke of in the previous point: One you get to the point where you begin to help or influence them, your social share rate by them is likely to increase.
Your tone might be direct, to the point, and objective-oriented. This section deserves it's own post, but there are a few things to point out. Additionally, Facebook has the best insight on top-level and granular audience size by region.
Google will also take historical and predicted performance into account, so you may find your products rotated between high price point, low price point, etc until Google settles on a product that performs well.
Although most of you reading this post already have a live WordPress site, this post will begin at the point just after a self-hosted five-minute install. Why this is good for SEO: Thumbnails are useful to display an image smaller than full size...
The Playbook Guide for Media Companies tackles a question that both types of media companies would ask: At what point is it smart to launch a new channel? After reviewing each of the five new Playbook Guides, it's clear that one size does not fit...
That percentage may vary by industry, but the point is that if a brand isn’t receiving a substantive volume of non-branded traffic, then it isn't harnessing its full potential. The point is to link based off of internal intelligence in order to...
Self-referencing canonical tags that point to non-canonicals. Gzip HTTP compression, which decreases file transfer size. The SEO Diagnostics for the Skilled Search Mechanic panel at SES New York last week, moderated by Kristjan Mar Hauksson...
GC: To the point you know where to put your money with confidence and statistical backing. That said however, size does matter. This will be the first time that this many Meetup groups of marketing professionals, brand advertisers, agencies, and...
Its impact on mobile and local search was the focal point – following my last column, and leading up to SES New York where it will surely come up. Specifically, they enable mobile search links that bypass a landing page and go directly to different...
In fact, benchmarking is the starting point in developing a smart paid search strategy, providing insight into you what you need to do to achieve your goals and steering you away from costly tangents.
At the very least, you'll reduce IT overhead required to make development changes to support analytics reporting capabilities, which is a shared pain point amongst paid and free analytics software vendors alike.
It is only logical that mobile search will overtake desktop search at some point in the near future as well. A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site...
Yes, cost does weigh in as a factor, but as a starting point, sizing things up will make life much easier. You won’t regret this decision as your business grows and it’s the ideal starting point for laying the foundation for an SEO inclusive...
Social media is a focal point for brands. The results would change for each person, depending on the size of one’s social network within the topic being searched. One of the most compelling reasons is because their marketing team, agency and/or...
Exact-match anchor text keyword links: These anchor text links should point to the most appropriate page on the website (the one you are optimizing). It looks like Google may have recently reduced that sampling size.
