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  1. 4 Critical Elements of a Successful Content Marketing Team

    What language might be an instant turn off or kill a sale. At what point in the process they make contact with the company. Here's a closer look at the different functions and roles within a content marketing project, and who you need to have on...

  2. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    When prospective customers visit your website after seeing a compelling television ad or finding your organization on Google, the website's role at this point is to enhance your brand, build value in the product or service you provide, and...

  3. 5 Tactics to Bridge the Online and Offline Sales Funnel

    I've worked with numerous companies that utilize PPC to initiate a conversation with a lead/customer and then close the sale offline via a sales call. Once you've generated a lead and followed up appropriately and thoroughly, then you need to close...