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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    For your sales team, content helps to upsell current customers when the time comes, again giving them something to reference and giving you an ability to show how products complement one another, how a bigger need is solved and how customers can...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    If you write a guest post about "Challenges facing single brand retailers online" on a leading e-commerce blog like Smarter Commerce, a reference back to your website using anchor texts like, "great eyewear," or, "cheap glasses," would stick out...

  3. What’s the Deal With Links From M.Biz? Should You Disavow?

    When I produce my link audit sheets, I cross-reference them against this list so that I can just automatically disavow them. The point is that you really should not have to worry about sites that scrape the Web and link out to you without you...

  4. Last-Minute SEO - Here Come the Holidays!

    If unknown (not a good idea) NEVER hire one off a freelance or site or without personal reference unless going out of business is a future goal of yours. It is always good to know where your starting point is so you know the effort required to get...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    If someone likes your content and wants to publish it and reference you, what's broken here? I just wanted to highlight that guest blogging as a whole has gotten pretty spammy at this point. If the links are nofollowed, then they don't affect...

  6. Bing Begins Rollout of Secure Search, Say Goodbye to More Keyword Data

    And when checking in your Microsoft account settings, there isn't an option to change your account to only use the secure search when logged in nor is there any reference to a secure search at all. And then clicking through to the organic search...

  7. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    So I think that's how it's going to be – for smart marketers, they're going to need to stand out from the content marketing crowd by having the 'go-to' reference resource on the topic. You'll never become that reference resource.