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  1. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. If there is a method to prove that an ad seen on...

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Mark Twain has a point. It can also be very valuable to think not just about your new editorial pillars but also how you may play on the psychological triggers of your audience to drive purchase, or click-through in the case of digital content.

  3. Mobile Advertising Measurement: Winning the Long Game

    There is no point in driving installs if people aren't using your mobile app. An example would be a hotel app that wants users to purchase a hotel reservation. The ultimate goal is to have your app at the top of the user's mind when they are ready...

  4. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Providing the right information at the right time can be the tipping point for consumers who are on the fence with a purchase decision while standing in the store aisles, reinforcing the decision to go with your brand or potentially taking share...

  5. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    He also suggests, when trying to start over cleanly (particularly for sites that had link spam in the past), disavowing all the links you can find point to the sites. Many people purchase a domain only to discover it's been seemingly permanently...