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  1. Mobile Advertising Measurement: Winning the Long Game

    There is no point in driving installs if people aren't using your mobile app. An example would be a hotel app that wants users to purchase a hotel reservation. The ultimate goal is to have your app at the top of the user's mind when they are ready...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Providing the right information at the right time can be the tipping point for consumers who are on the fence with a purchase decision while standing in the store aisles, reinforcing the decision to go with your brand or potentially taking share...

  3. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    He also suggests, when trying to start over cleanly (particularly for sites that had link spam in the past), disavowing all the links you can find point to the sites. Many people purchase a domain only to discover it's been seemingly permanently...

  4. PPC Management Operations: The Ultimate Guide

    At this point in the campaign, it might be a good time to refine and test the ad copy. They might be able to explain the odd behavior, for example, the shopping cart was buggy or someone internally clicked on the ad and put items in the shopping...

  5. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    It is only logical that mobile search will overtake desktop search at some point in the near future as well. Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are wise to...