SEO News

Point Purchase

RSS
  1. PPC Management Operations: The Ultimate Guide

    At this point in the campaign, it might be a good time to refine and test the ad copy. They might be able to explain the odd behavior, for example, the shopping cart was buggy or someone internally clicked on the ad and put items in the shopping...

  2. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    It is only logical that mobile search will overtake desktop search at some point in the near future as well. Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are wise to...

  3. The Biggest Mobile Trends and Stories of 2013

    But the really important point is how fast it all happened; according to NPD tablets are expected to outsell laptops and desktops in Q4 2013. However, before leaving, he approved significant investments in Microsoft's mobile assets, including a 7...

  4. Why Google's Hummingbird Algorithm Isn't for the Birds

    I've heard this point of view a few times over the past few weeks, and fundamentally disagree. Where (Place: User is located) can I buy (Intent: Purchase) a Larry Bird (Person: basketball player) shirt (Product: [via Association of Product to...

  5. How to Build Your First Content Marketing Strategy

    By this point, you know who you're writing for and the topics they're interested in reading about. Did your content focus on solving a pain point and help your customers? Set up a customer service survey, or email customers to ask for their...

  6. Remarketing Lists for Search Ads: 4 Smart Strategies

    This strategy is a good starting point for almost any advertiser where repeat customers make up a large proportion of their sales. The fact that they have purchased once is the best possible indicator that they will purchase again.