Facebook will acquire privately held social networking firm Gowalla for an undisclosed sum in a bid to improve its location-based networking operations. Gowalla co-founder Josh Williams revealed the deal in a post on the company's official blog.
Their "Persistent ID" (PID) system has been integrated into Twitter Places alongside other services such as Gowalla and OpenTable. The upshot is that online/mobile check in has become a commodity and services like Foursquare and Gowalla will have...
Foursquare has experimented with this and Gowalla has done it since the start. TechCrunch's Social Currency Crunchup at Stanford University and Geo-Loco 2010 in San Francisco echoed one of the ongoing themes of this column: the monetization of...
According to TechCrunch, Foursquare is growing faster than its main competitor, Gowalla. Location-based service Foursquare has now over 2 million users. Point in case, Tseng said the company is moving towards a "platform strategy," and "going away...
Twitter launched its 'Places' feature, pulling together local check-in services Foursquare and Gowalla, and meshing them in with data from local search firm Localeze and global navigation solutions provider TomTom.
Furthermore large product brands are also jumping on "check-in" activities that were previously limited to Gowalla and Foursquare by creating 'social loyalty cards'. Searching and finding" game mechanics have helped Foursquare grow rapidly and...
