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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Create geo-targeted evergreen pages, create geo-optimized profiles, location pages, support or reseller pages, whatever. If you have location or sell through the channel, get your locations or agents up on mobile geo-optimized landing pages and put...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    The AdWords game is a lot like real estate – it's all about location. For every point higher than the average of 5, advertisers' CPA decreased by an average of 16%. Conversely, for every point your Quality Score falls below 5, your average CPA will...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. These three examples are a great starting point to dig and start...

  4. Is Pinterest the New Darling of Retail Search?

    With Rich Pins, any retailer with a product feed can now attach real-time pricing, inventory availability, location, and a "buy this" link to all of their product pins. Case in point – the difference is pretty stark when doing a search for [summer...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially in the elusive and emerging BRIC nations, should begin implementing mobile marketing...

  6. Google's Matt Cutts: Here's How to Deal With Short-Term Duplicate Content Issues

    That will help clarify that, OK, I might short-term have some duplicate stuff while this is breaking news, but after stuff gets all cleaned up, this is the standard spot, the preferred location on the web where I'd like this information to sit...

  7. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Looking at the geographic section of the demographic data shows a distribution of visits by location. Superstar SEOs point to early involvement in content creation as one of the most important things any SEO can do to achieve search success.

  8. Why Google's Hummingbird Algorithm Isn't for the Birds

    Where they're searching from – location and locality of query. I've heard this point of view a few times over the past few weeks, and fundamentally disagree. To (hopefully) put a different lens on the simplification argument, I'm laying out a few...

  9. Adobe Adds Cloud-Based Mobile Services

    Geo-Location Targeting: Marketers can target mobile app users based on their GPS location and proximity to a point-of-interest such as a retail store, sporting event, or concert venue to offer more personalized user experiences and deliver more...