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  1. Introducing the Local Marketing Adoption Curve

    Location pages should be created with links to social media and review sites. You should claim and optimize your listings on Google+ and add location-specific images and videos. With 72 percent of consumers searching for local information on a...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Currently, these include Sitelinks, Location Extensions, Review Extensions, Call Extensions, App Extensions, and Callout Extensions. The main point here was DO IT. On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Rely on the data signals available to make informed decisions — on mobile, this means geographic and location data. Outside of Facebook, companies like LiveRamp and Revtrax are developing innovative ways to connect consumers at the point-of...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What is the average page load time for the location pages? Are the directory pages designed to pass PageRank through to the location pages efficiently? What tools exist that will allow for easy updating and maintenance of location information?