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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Currently, these include Sitelinks, Location Extensions, Review Extensions, Call Extensions, App Extensions, and Callout Extensions. The main point here was DO IT. On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Rely on the data signals available to make informed decisions — on mobile, this means geographic and location data. Outside of Facebook, companies like LiveRamp and Revtrax are developing innovative ways to connect consumers at the point-of...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What is the average page load time for the location pages? Are the directory pages designed to pass PageRank through to the location pages efficiently? What tools exist that will allow for easy updating and maintenance of location information?

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Create geo-targeted evergreen pages, create geo-optimized profiles, location pages, support or reseller pages, whatever. If you have location or sell through the channel, get your locations or agents up on mobile geo-optimized landing pages and put...