SEO News

Point Inflection

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  1. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    This stage is the marketer's inflection point when they realize that analyzing mobile app promotional results deeper in the purchase and revenue funnel is not only optimal, but necessary to satisfy the ROI requirements of their CMOs and CFOs.

  2. Local Search: Where's the Love?

    I don't know when we're going to see the inflection point with video, but we believe it will follow the same path. Local's Turning Point Local search sometimes seems like Rodney Dangerfield: It can't get no respect.

  3. comScore Acquires M:Metrics

    With the substantial growth of 3G devices and Internet friendly handsets, we believe we are now at an inflection point in Internet usage on mobile devices,” said Dr. comScore has acquired mobile measurement company M:Metrics.