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Point Diminishing Returns

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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    As with any expansion, you need to reach beyond your comfort zone, while clearly marketing your point-of-diminishing returns. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords.

  2. Don’t Neglect Landing Page Analysis

    A common worry here is that an account’s development could become a never-ending march towards increased granularity and complexity that takes the media team far past the dreaded point of diminishing returns and eventually becomes nearly...

  3. The Long Tail Is Dead -- Long Live the Long Tail

    If you are maxed out on impressions for your main keywords or have reached a point of diminishing returns, the long tail is a viable option for you. Despite the various dichotomies of many dispersed advertisers, the use of the ubiquitous “long tail...

  4. The Search Engine Update, August 2, 1999, Number 58

    Even the study itself explains that bigger doesn't mean better: "There are diminishing returns to indexing all of the web, because most queries made to the search engines can be satisfied with a relatively small database," the study's authors write.

  5. The Search Engine Report, August 2, 1999, Number 33

    Even the study itself explains that bigger doesn't mean better: "There are diminishing returns to indexing all of the web, because most queries made to the search engines can be satisfied with a relatively small database," the study's authors write.

  6. The Search Engine Report August 2, 1999 - Number 33

    Even the study itself explains that bigger doesn't mean better: "There are diminishing returns to indexing all of the web, because most queries made to the search engines can be satisfied with a relatively small database," the study's authors write.