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  1. Last-Minute SEO - Here Come the Holidays!

    It is always good to know where your starting point is so you know the effort required to get where you want to go. If you are at this point you MUST, MUST hire an expert in black-hat techniques. Though the actual click-through numbers might be...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    At this point, you might notice some strange things going on in the snapshot. Click the Segmentation drop down, which should currently read "All Sessions. You can often find glaring problems by visiting those top pages… And if you catch a Panda hit...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    For beginners, this post, The Ultimate Guide to Google AdWords Conversion Types, is a great starting point to understand the current conversion tracking options in AdWords. The problem is many users don’t call from the ad; they click through to the...

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Mark Twain has a point. It can also be very valuable to think not just about your new editorial pillars but also how you may play on the psychological triggers of your audience to drive purchase, or click-through in the case of digital content.

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    The main point here was DO IT. Ads with low click-through rates (CTRs) On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco. In between live tweeting from the event, posting pics, and overusing...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Their call-to-action to sign up for their newsletter is inviting and to-the-point. If you only check out one company or only click on one hyperlink from this post, let it be to explore Sun Life Financial's content marketing strategy further.