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  1. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Kenshoo recently released an industry spotlight report for the travel sector that shows search leading as the starting point for consumers planning trips and making reservations. Another key trend reported by Kenshoo indicates the travel and...

  2. PPC Management: Your Past, Present & Future

    I guess this process is spiritual from a certain point of view. Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past, and...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Use rel="alternate" on desktop pages to point Googlebot to mobile pages and rel="canonical" to close the loop from mobile pages back to desktop. Google suggests paying close attention to items marked as high priority in their tool, while making it...

  4. 10 Video SEO Tips That Can Truly Impact Your Rankings

    There's no point to being found if you don't provide a fabulous experience when your audience arrives. That brings us to the end of my 10-point checklist for a real video SEO strategy. From a viewer's perspective, what do they need to see to be...