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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    For instance, it can save you money by attracting the right buyers and warding off shoppers outside of your price point. Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs...

  2. Using Analytical Analysis to Help Improve Conversions

    For the converters, is there a noticeable rhythm of great internal linking to keep them traveling through the conversion funnel from the starting point(page)? In this section we will take a look at the conversion point and what pages recently...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    In my previous posts about Panda, I’ve hammered one important point over and over again. Warning: Important Point Ahead…Pay Attention There’s a fine balance between simply providing advertising on your site and annoying the heck out of users to the...

  4. Introducing the Local Marketing Adoption Curve

    At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the opportunity to build market leadership for your brand. At this point, there should be no question about...

  5. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Well, it can, and before we proceed an important point should be made: SEO is content marketing. Use a teaser to entice your readers to click through to your organization’s website where they can read the entire article, and where they are also...

  6. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. Since the same identifier is used when measuring the...

  7. The Evolution of SERPs and User Behaviors

    If you only have 1.17 seconds to convince a user to click your listing, make sure your title tags and meta descriptions are short, concise and straight to the point. PPC gets your brand seen, even if users don’t necessarily click on the ad.

  8. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.