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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Another good free data point is SimilarWeb which breaks down your competitor's traffic by country and by these sources: When someone searches Google or Bing and sees your ad, you only have 3-5 seconds to catch their attention otherwise they will...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    By this point you’ll probably have a relatively good feel for the major motivators and pain points associated with your product or service. Identify custom data that might need to be captured in addition to what GA tracks out-of-the-box, such as...

  3. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    This data point isn't as surprising as the click to call data point, but does help reinforce a thought. My hypothesis going in was the mobile click-to-call rate would be much higher than any of the other device types, given the user experience that...