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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    In my previous posts about Panda, I’ve hammered one important point over and over again. Warning: Important Point Ahead…Pay Attention There’s a fine balance between simply providing advertising on your site and annoying the heck out of users to the...

  2. Introducing the Local Marketing Adoption Curve

    At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the opportunity to build market leadership for your brand. At this point, there should be no question about...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Well, it can, and before we proceed an important point should be made: SEO is content marketing. Use a teaser to entice your readers to click through to your organization’s website where they can read the entire article, and where they are also...

  4. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. Since the same identifier is used when measuring the...

  5. The Evolution of SERPs and User Behaviors

    If you only have 1.17 seconds to convince a user to click your listing, make sure your title tags and meta descriptions are short, concise and straight to the point. PPC gets your brand seen, even if users don’t necessarily click on the ad.

  6. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  7. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Always keep point #1 in mind When a user sees both you and your competitor in the SERP for a particular keyword, the probability that either one of you gets a click reduces dramatically. One technique of driving traffic to one's site, however, has...

  8. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Generally, the Christmas gift search term drops off considerably around the Christmas period itself, despite other related terms (such as Christmas jumper) peaking at this point - and this certainly confirms why you should have already begun...

  9. Last-Minute SEO - Here Come the Holidays!

    It is always good to know where your starting point is so you know the effort required to get where you want to go. If you are at this point you MUST, MUST hire an expert in black-hat techniques. Though the actual click-through numbers might be...

  10. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    At this point, you might notice some strange things going on in the snapshot. Click the Segmentation drop down, which should currently read "All Sessions. You can often find glaring problems by visiting those top pages… And if you catch a Panda hit...

  11. How FREE Website Call Conversion Tracking From Google Will Benefit You

    For beginners, this post, The Ultimate Guide to Google AdWords Conversion Types, is a great starting point to understand the current conversion tracking options in AdWords. The problem is many users don’t call from the ad; they click through to the...

  12. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Mark Twain has a point. It can also be very valuable to think not just about your new editorial pillars but also how you may play on the psychological triggers of your audience to drive purchase, or click-through in the case of digital content.