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  1. Effective Search Marketing Strategy Determines Fate of Organizations

    For more information, you may listen to Peter Clayton's podcast where he recently interviewed me on this and related subjects. Even when the query volume is reduced to compensate for potential overcounting, Porters of Racine missed out on at least...

  2. Top Stories at SES Chicago 2009 on Day 2

    If you want to hear SES Chicago's opening keynote by Jeff Jarvis from Monday morning, you can download the podcast at For a summary of his keynote, read "Morning Keynote by Peter Morville -- SES Chicago 2009" by Susan Esparza of...

  3. Social Media Marketing 101, Part 2

    Do you need to produce a video or a podcast before you start the campaign? To get an idea of who's talking about you, do a blog search on Technorati or search your domain name in the major search engines with "link:

  4. Social Media Marketing 101, Part 1

    Many social media sites come in the form of a blog, microblog, podcast, videocast, forum, wiki, or some kind of content community. There are about 1.2 million blog posts per day? In the meantime, take a look at some of the Social Media Marketing...

  5. SearchDay: Google AdWords Editor a Great Tool for Content

    If you're looking for more advice from David, you can find it via his brand-spanking-new podcast airing on beginning today, "PPC Rockstars. PPC Advice, Podcast StylePosted by Kevin NewcombIf you're interested in pay-per-click...

  6. Lee Odden of TopRank Online Marketing at SES London 2008

    At SES New York 2008, he's speaking at the session, Beyond Linkbait: Getting Authoritative Online Mentions, and will be moderating the Podcast & Audio Search Optimization session. Lee Odden, the CEO of TopRank Online Marketing, spoke at the News...