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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Their call-to-action to sign up for their newsletter is inviting and to-the-point. Plus, no one likes to see a person or a brand talk about themselves and only share their own content all the time. After all, everybody needsgood and reliable...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. Those who are constantly working on gaining a competitive edge with tools...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    From an SEO perspective, Google will be looking at companies that have robust content marketing efforts as a sign that they're the kind of business Google wants to support. As a result, we've seen a trend where the "minimum desirable length" for...

  4. Sequencing the DNA of the Perfect Comment [Study]

    Perhaps during the sign up process you should encourage users to use their name, to use a picture and to specify some form of location. Having some form of geo-location data is also a plus, while it doesn't have to be a specific location, at least...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. Emails: Estimated _____(#) emails at $_____ per 1,000 sent plus $______ email provider...