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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    Someone with a cognitive psychology background and something else is a real plus. With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert?

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Plus, no one likes to see a person or a brand talk about themselves and only share their own content all the time. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money.

  3. SEO Website Audits: Everything You Need to Know Part II

    Ours average between 25 and 70 pages depending on the issues at hand, and this is not including the supporting documentation, which can be as many as 50-plus files. In a follow-up to an earlier column on what a site audit is in general, today I am...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you hover over the icons in the lower right corner of a post with a high plus count, you will see that you have the option to click and see the activity on that post. +Post ads on the Google Display Network have been out of beta for several...

  5. Google Reveals What New & Expectant Parents Search For

    Indeed, our survey showed that youth plus parenthood is a digital double whammy: Young parents (ages 18–34) search 54 percent more than older parents. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison...