SEO News

Plural

RSS
  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Close variations include misspellings, singular and plural forms, acronyms, stemmings, abbreviations, and accents. Keywords with the "+" sign must appear in the user's search exactly or as a close variant, such as misspellings, singular/plural...

  2. Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads

    Tag all remaining DKI-eligible keywords as either singular or plural. Write both singular and plural versions of ads with DKI. Create logic that ensures subject/verb agreement, matching singular keywords with singular DKI ads and plural keywords...

  3. Gifting Online & Offline: Shopping and Behavioral Search

    The plural keyword “gifts,” meanwhile, is more commonly tied to Gifting Occasions, such as Christmas gifts, birthday gifts, or anniversary gifts. In recent weeks, we’ve looked at a number of trends related to holiday shopping, as well as other...

  4. How Language Affects the Long Tail

    Plural versus singular In our "cheap flights" example, the plural represents 61.5 percent of the total searches, with the singular taking 30 percent. Different language structures can affect, and often lengthen, the long tail in ways that aren't on...