Plug that leaky bucket! The conversion optimization discussion focuses (and rightly so) on getting visitors to take an action on your website or landing page. However, one step in the conversion optimization process often gets overlooked: your...
Therefore, we have decided to focus our resources on initiatives like the recently launched Google+ Sign-In (which includes interactive posts and over-the-air app installs) and the Google+ plug-ins. Google will close the Meebo toolbar on June 6 and...
Skyword: With an end-to-end workflow and a roster of writers for all budgets and industries, Skyword can plug right into your existing relationships to supply the optimized narrative content you need from authoritative sources.
For example, if you use WordPress as your CMS, your Analytics plug-in likely only asks for your property ID number and writes the rest of the code for you. People use multiple devices and browsers to surf the web.
If you're feeling more daring and want to dig deeper, Google has tapped into top Analytics users and is now providing downloadable Dashboards, Custom Reports, and Advanced Segments that can be plug and play according to your needs.
Fortunately, calculated benefits and costs easily plug into both CBA and ROI formulas! Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits...
Twitter bought Posterous last March, basically as a talent acquisition, for an undisclosed amount, possibly between $5 million and $10 million. The founder of Posterous, Sachin Agarwal, is now Twitter's product manager, and apparently the Posterous...
There are applications that help you tag and track various links, WordPress plug-ins for tracking your blog in Google Analytics, and third-party tools to help you create more attractive dashboards. Many are standalone services or plug-ins to other...
Almost like a plug and lay. How much SEO reporting is too much? Reporting can definitely drag on productivity; so where does one stop? There are more than a few schools of thought. Some people are minimalists, keeping things actionable and getting...
As a shameless plug, my article "10 Old SEO Methods You Need to Stop" ended up being among them and I proudly Tweeted and bothered my co-workers with the news and the article gained another round of attention.
Along the way, there have been telephone tracking plug-ins that use unique phone numbers to track a specific visitor to a phone call. Making the connection between offline conversions and online traffic data has always been a difficult issue.
Google Analytics Social Plug-ins Report’illuminates which posts on your website have been shared, which social buttons were used, and where the content was shared (Google+, Facebook, LinkedIn, etc. While marketing professionals have recognized the...
There are now lots of great plug ins for key CMS platforms that help with this, including sweettooth for Magento or Punchtab, which can work across the board. While time will undoubtedly be spent drilling down into a multi-faceted digital strategy...
First, plug in all your control metrics – i.e.impressions, clicks, conversion rate, CPCs and your average order value (AOV) or customer lifetime value (LTV) – for performance as it is now. Next, using simple Excel math calculations, plug in the...
Run a page speed test (a plug in you can get with Firebug or Chrome) and check your homepage, plus your main landing pages. Your site is fantastic. You have great content. People think your site rocks – traffic is skyrocketing and you're attracting...
Plug in. Desperately seeking inspiration or to obliterate writer’s block and create relevant and engaging PPC ads? Creative breakthroughs generally come from two places: empathy and context. So let’s talk about empathy and how to generate it for PPC.
To get Jybe up and running you simply have to input your preferences via a quick questionnaire, much like how it works on Netflix or in the Alfred App (recently acquired by Google) and you can plug in other data sources too such as Twitter and...
Based out of San Diego and Germany, Nik develops a number of photo editing and imaging tools and plug-ins. Google has announced it is to acquire imaging platform Nik Software and reports that Google+ now has more than 400 million members (100...
Following a four-year effort in the incredibly lucrative TV ad business, Google has decided to pull the plug. Traditional TV ads are out - going forward Google plans to focus exclusively on digital. Google has now tried and failed to disrupt the...
If you use Gmail, the Rapportive plug-in typically allows you to see a picture, bio, and recent tweets associated with someone’s email address. A lot of us first saw this in action with Rapleaf’s Rapportive plug-in over two years ago.
