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  1. 26 Free Must-Have Tools for PPC Success

    Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests.

  2. New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense

    With Google's plug-in, you will definitely be able to select higher optimized placements for your AdSense ads, for increased AdSense ad revenue for publishers. I know this part of the plug-in is going to be very popular with AdSense publishers...

  3. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    If you use WordPress as your CMS, the good news is a variety of plug-ins allow you to easily add multiple metadata protocols to your content. Depending on your WordPress theme, things may work better or worse for your site, but most plug-ins will...

  4. Google Analytics Adds Mobile Capabilities to Tag Manager

    Last year, Google introduced Tag Manager to help you sort out the multitudes of JavaScript code snippets that are required for all your widgets and plug-ins. Google Analytics has introduced two new features: a new version of Tag Manager for your...

  5. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    If, despite your best planning, crowdsourcing heads off in a bad direction, and you have no way to steer it back in the right direction, then pulling the plug is the best way to go. By involving their audience to make them feel like their input is...

  6. Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider

    Meaning extensions, plug-ins, modules, and code changes are supplied by and supported by a community of developers worldwide. Google has raised its demand for a quality user experience, so it's no wonder responsive design is back on everyone's mind.