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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Previously, on British Outfitters … Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to get off the phone. Earlier that day, Don asked Lisa to develop a...

  2. Conquering Content Marketing in 5 Steps: It All Starts With a Plan

    Next time, in "Conquering Content Marketing, Step 2: The Content (and Plot) Develops": Lisa tells Don about her amazing content marketing campaign. Seventy-two years. That's how long the popular daytime soap opera, "Guiding Light" aired.

  3. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Even government shutdowns can't put a damper on the consumer's plot to shop this holiday season. In fact, the National Retail Federation forecast sales in November and December to increase 3.9 percent from 2012 to $602.1 billion – higher than the...

  4. 14 Tips on How to Become a More Efficient SEO Professional

    In order to better plan your week more effectively, take your to-do list and plot tasks on a benefit (most impact on success to least impact) vs.time to implementation axis. Chances are you probably have a social network open in another browser tab...

  5. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    When you plot the influence of individuals, you’ll see a curve that is remarkably similar to the long tail distribution of search terms. This fundamental change has been driven by the rapid adoption of social media and mobile devices.

  6. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Plot it out into a rough schedule to build the online of a keyword-driven content plan. …It was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all...

  7. Hollywood Stars Visit Googleplex to Shoot Scenes for ‘The Internship’ Movie

    Vaughn described the plot of the movie earlier in the summer: “I'm working with Owen Wilson on a movie called 'The Internship' where Owen and I lose our jobs and become interns at Google. Vince Vaughn, Owen Wilson and crew visited the Googleplex in...