Understanding the Playing Field Maybe there's an analogy here about everyone playing their own position or a parallel between teamwork in a game and teamwork in SEO. It's not that anything is out of reach, but if you've had a New York Yankees-esque...
It puts digital advertising on a level playing field with TV in that both are now based on the same ‘opportunity-to-see’ standard. When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling...
Depending on past performance, if one ad group has CPCs much different from the rest of the campaign, use the ad group level bids to even the playing field and limit losses. Consider these five new features that will have advertisers and PPC...
There are only two practical ways to remedy the anti-competitive effects of Universal Search: either eliminate the practice and insist that Google reinstates the natural search results that users visit Google for or radically alter the purpose of...
Now playing: Twitter #music – Twitter BlogTwitter teams up with iTunes, Spotify, and Rdio for launch of new music discovery app. Chinese Google’ Opens Artificial-Intelligence Lab in Silicon Valley – WiredBaidu's new lab is researching "deep...
Years ago, your link building strategy may have consisted of generating about a thousand spammy links while playing a round of golf. SEO, the field as a whole, inherited the legacy of spam. The industry's reputation affects all of us, and the...
Just as YouTube leveled the playing field and allowed a small start-up like us to compete with major brands, crowdfunding will play a similar role with the Orapup. It was retold at SES San Francisco 2011.
One that evens the playing field in terms of how much you need to know about AdWords. Google’s drive to level the playing field will not abate as long until the complexity of its system is no longer a barrier to entry to even the most modest business.
Women want to be measured by the contributions they make, not on a separate scale, but on the same level playing field as men,” she said. I think one of the ways we can overcome some of the challenges women face in marketing or any field is to...
To be seen as a success, any settlement must include specific measures to restore competition and allow other parties to compete effectively on a level playing field," said David Wood, ICOMP legal counsel.
Nonetheless, we believe that a level playing field should be ensured for search as a whole – both for the protection of consumers and in furtherance of fair competition within the search industry. Search marketing industry association SEMPO has...
And until Google can convince my grandmother, my dad and the next door neighbor to get a Google+ profile and start +1ing things, Bing will have a large advantage on this playing field. When Bing first launched it was, in no uncertain terms, a...
Now even though you want to keep the topic assignments unique for each person, they should also be closely related enough so the playing field is level. Publishing value-driven, quality content on your site is a major key to SEO success.
Given its market share and public commitment to providing users with the most relevant, helpful information, Google has an obligation to provide a level playing field. Oddly, a “level-playing field” was one of the stated goals of Google’s last...
Because this happen with every link on your site and your competitors as well, it can be viewed as a level playing field and negated for simplicity though it is reinforcement for limiting the number of links on a page to minimize evaporation.
Notable technology titans were bringing to market solutions that would level the playing field for everyone, for example: Conventional wisdom suggests that a decade ago, digital agencies emerging from the ashes of the dot-com bust had a tough road...
Then at SXSW, word came from Google’s Matt Cutts that Google would soon go after unnaturally optimized sites to “level the playing field. The interesting thing about this change is the level playing field just got rid of most of the small guys, who...
Cutts indicated that the new over-optimization penalty was being designed to level the playing field between sites that have great content, but can’t seem to rank above sites that have content that isn't as great, but do a better job with search...
Cutts also said that Google is trying to “level the playing field” from those who are excessive in their methods of trying to optimize their websites versus those websites who should be rewarded by creating quality content.
Only unfair ranking factors like exact match domains keep SEO from being a level playing field, but it’s getting there. This takes SEO very close to being a level playing field. The money you’re able to make from a top position in search engine...
