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  1. The 2014 Super Bowl Commercials Just Kicked Off

    Unruly has also created a Super Bowl 2014 Playbook, offering insight and tips on how brands can make their content more contagious – even with less than two weeks to go. It's just under two weeks until the Super Bowl 48, when football fans will see...

  2. IAB Tackles Native Advertising Standards as FTC Investigates

    As the Federal Trade Commission (FTC) starts to look into the ecosystem of native ads in an attempt to better understand and serve consumers' interests, the Interactive Advertising Bureau (IAB) - whose members are likely to be the most affected by...

  3. Top Online Retailers Lag in Mobile Experience [Study]

    New Google Playbook Outlines 5 Essentials of a Mobile Strategy You might think the big ecommerce brands already have that figured out, but The Search Agency released today another iteration of its mobile experience scorecard assessing 100...

  4. The 4 Levels of UX Design

    That singular vision kept everyone on the same page of the playbook and it worked. Most people misperceive user experience (UX) as something you simply add to the site after it has been designed. That's just putting lipstick on the pig.

  5. 4 Reasons to Spend More on SEO

    SEO is following the same playbook as most other young industries. After some severe reductions in traffic, some webmasters are at least seeing traffic increases in August due, in part, to a Panda softening from Google.

  6. Sick to Death of Content Marketing

    Or they'll add another strategy to their SEO playbook and announce that they're better than the next guy. Why is it that the SEO industry is constantly looking for something, anything to save it from itself?

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  7. YouTube Creator Playbook Adds 5 Tailored Playbook Guides

    YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be used in conjunction with Version 3 of the Creator Playbook, which is the main resource for site-wide best practices.

  8. How to Launch an Ad Campaign on YouTube for the Holidays

    For more details on how to launch an ad campaign on YouTube, download the 122-page Advertiser Playbook before the holidays arrive. But you’d be surprised how many marketers who are using Facebook or Twitter still aren’t using YouTube.

  9. The Other Side of PPC: Dealing with Clients

    If the volume of email coming from a specific client is huge, take a play from Frank the picker’s playbook – bundle your responses to improve efficiency. Those of us who have been doing PPC for a long time have learned a lot and have a lot to share.

    Published
  10. Yahoo Launches Marketing Dashboard for SMBs

    To kickstart usage, Google is offering new AdWords users a $75 ad credit, and it's published the YouTube Advertiser Playbook with tips for creating and marketing via video. Google also continued its efforts to spark mobile advertising with the...

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