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Playbook

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  1. Google AdWords for Video Launches with Improved Targeting on YouTube

    In tandem with the launch of AdWords for Video, YouTube will be launching a playbook for advertisers which follows the techniques and strategies of some of their most successful video advertisers. They form the foundation of Google’s latest AdWords...

  2. YouTube Creator Playbook Version 2 Indicates Two-Dimensional Thinking

    Recently, Ryan Nugent, an audience development strategist at YouTube, announced the launch of the second version of the YouTube Creator Playbook, which compiles important tips, best practices, and strategies to build greater audiences on YouTube.

  3. Online Video Trends in 2011: From YouTube Mobile to Major Redesign

    YouTube Creator Playbook Offers New Strategies s and O’s that you’ll find in YouTube Help. Although some of the information in the 70-page YouTube Creator Playbook had appeared at various times in The Official YouTube Blog or been presented at...