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  1. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    After the user narrows down their options, and goes to the store to physically see the models they're interested in, they now rely on their smartphone to reference that same information. Yet, the user-experience is disrupted when the smartphone...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Using this expanded data, advertisers can optimize and deliver more targeted ads when considering in-store transactions. Now Google is starting to develop a solution to measure in-store transactions that track off-line conversions.

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine is also one of the top 40 free apps on both the iTunes App Store and Google Play. Vine recently celebrated its first birthday. The day before, the Vine team said on the Vine Blog: When we launched Vine on January 24, 2013, we didn't know what...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Set up local searches to trigger social promotions that offer discount coupons for in-store purchases. Here’s where that cookie data comes into play. To see the full picture, marketers must leverage channels such as search, where there is stated...