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  1. Content Conundrum: The Vanity vs. Performance Dilemma

    Ensure that vanity metrics play a part of your measurement process but as a facilitator rather than direct performance metric. Every day a new list is published with no real business or performance-based metric associated – the new content/social...

  2. Mobile Advertising Measurement: Winning the Long Game

    These strategies each play a distinct and important role. Long-term campaigns also play a role in building brand recognition and re-engaging existing app users. Here is a list of other common events mobile app marketers are measuring to gauge the...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Content marketing and content management systems play a large part in this relationship and its something that Adobe Experience Manager has in its enhanced armory. With a growing list of analyst admirers from the likes of Forrester, Gartner, and...

  4. A Recipe for a Tasty Semantic Search & SEO Salad

    It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic search play together. Semantic search is already in play, to a degree. Like any other optimization effort, there's a laundry list...

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Taking advantage of these three power play that enhanced campaigns delivered. With a long list distractions and optimization ideas let's focus on three simple tactics that can drive quick wins. Plenty of changes have been made on both Google and...