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  1. US bilateral margin rules: a hit parade of horrors

    It is probably not a big enough advantage to play a role in trading decisions, but this might not always be the case. Based on interviews with a dozen market participants – dealers, lawyers, buy-side firms and industry associations – Risk compiled...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Auto-Play Video Ads (or Audio Ads) I already mentioned a few above, but I’ll list them below for clarification purposes. I thought it would be important to list some of them below so you can better understand what I’m referring to.

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    It can also be very valuable to think not just about your new editorial pillars but also how you may play on the psychological triggers of your audience to drive purchase, or click-through in the case of digital content.

  4. Content Conundrum: The Vanity vs. Performance Dilemma

    Ensure that vanity metrics play a part of your measurement process but as a facilitator rather than direct performance metric. Every day a new list is published with no real business or performance-based metric associated – the new content/social...

  5. Mobile Advertising Measurement: Winning the Long Game

    These strategies each play a distinct and important role. Long-term campaigns also play a role in building brand recognition and re-engaging existing app users. Here is a list of other common events mobile app marketers are measuring to gauge the...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Content marketing and content management systems play a large part in this relationship and its something that Adobe Experience Manager has in its enhanced armory. With a growing list of analyst admirers from the likes of Forrester, Gartner, and...

  7. A Recipe for a Tasty Semantic Search & SEO Salad

    It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic search play together. Semantic search is already in play, to a degree. Like any other optimization effort, there's a laundry list...